The Planning Cycle brings together all aspects of planning into a coherent, unified process. By planning within this structure, you will help to ensure that your plans are fully considered, well focused, resilient, practical and cost-effective.
The truth is, if you fail to plan, you plan to fail. But what exactly goes into an e-Commerce website plan? Having a solid plan of action can help you more easily measure your results, test new marketing avenues and stay connected with your target audience.
Research and Strategy The core focus of any e-Commerce website design should be clear communications between the web development company and the client. It is very important that the designers and developers have a clear understanding of the company, the product and the industry as a whole.
Discuss your target audience and brainstorm possible keywords that potential customers might use to find your company or your product. Using this strategy virtually guarantees that your efforts to focus in on the right types of customers are well-rewarded, saving you time and money.
Planning This involves setting down all the requirements for the new e-Commerce site as well as its participants. What are the requirements for users? This is the time to ask yourself crucial questions regarding how much or how little knowledge someone must have about your product or service to make a purchase.
Are they simply aware of it or are they searching specific item numbers and names? It can often make the difference between a broad, general information search that yields no results and a specific product name or price comparison that turns into a sale.
Following best practices in information architecture is key to overall user satisfaction and a higher conversion rate. The sooner your e-Commerce website can resolve their needs, the more likely they will be to make a purchase and come back again.
Design This will be the visual representation of your site.
Often created as a Photoshop template, pieces can be moved around and adjusted during the design phase to create a professional, customer-oriented style that best captures your brand and focus.
If the site does not project a style that is attractive and pleasing, the customer may mistakenly infer that the products sold will not live up to their expectations.
Equally as important, website design plays a key role in determining usability. Ensuring that third party tools, backend applications and other components work seamlessly together contribute to the overall user experience and repeat purchases.
Without properly constructing the framework, the house would fall apart. Migration and Launch The final step involves moving the site from a development server toward live launch. Revisit each of the aforementioned areas again for a final test to confirm that everything works, the brand message is conveyed and the navigation is seamless and properly leads someone to making a purchasing decision.
When developing an e-Commerce site plan, you can filter these steps into three main areas — Research and Strategy, Planning and Information Architecture.
An ERSdone right is the formula for a well-ranking, well-developed website that converts. Throughout the process, it should be streamlined enough to keep with best industry practices while being flexible enough to account for new developments and added growth.
In the end, following a well-rounded e-Commerce site development plan will ensure your new online business keeps customers and search engines coming back while opening the door for more expansive growth in the future as the e-tailer landscape continues to evolve.
For help with developing an ERS of your own, Contact ECommerce Partners for a free consultation and price quote at or email dennis[at]ecommercepartners.Before you do any of the other steps in this how-to manual, you need to determine separate e-newsletter for the business audience.
Scrap the original e-newsletter and rework it to address a broader Coordinate mail-out schedules and content planning for all of your communication vehicles, so your audience doesn’t feel overwhelmed and. Here is a six-step approach to creating a project plan. It provides a road map for project managers to follow and acts as the project manager's premier communications and control tool throughout.
Project Planning Phase – a project management plan is developed comprehensively of individual plans for – cost, scope, duration, quality, communication, risk and resources.
Some of the important activities that mark this phase are -making WBS, development of schedule, milestone charts, GANTT charts, estimating and reserving resources. Forthcoming papers will focus on other educational planning steps and tools, such as the policy formulation process, yearly operational planning processes, and the use of education simulation models.
Learn about business planning for nonprofits and for-profits in this topic from the Free Management Library. At the time strategic planning was beginning to gain some acceptance in higher education, federal and state governments, and the major accrediting commissions, were responding to external demands for accountability oversight to accountability measures, moving the business of the academy into the arena of political discourse.